Well, the caveat when developing content for search engines is to keep it unique and original, so your Webpage or site gets good ranking and greater visibility, but is this only for content development? Originality and uniqueness speaks how different and creative a person you are, while duplication speaks low about the character. And this rule applies to almost everything in the development of your website -from layout, design, to content development.
If you are designing a website for your business, online store or for blogging purposes having a unique design with high levels of customization differentiates your site, blog from the rest of the mediocre crowd.
A highly functional site need to be user-friendly, easy to navigate, and have all the basic functions such as search, etc. these rules are generally followed by every webmaster in getting his site designed and built.
However, many webmasters chose to buy a theme, a design already developed by web Design Company and use it for his/ her site. Price could be one factor, as such pre-designed template costs-less they look attractive to price-sensitive customers. Some may chose them for the want of time, as developing a theme requires time, while some may lack technical know-how expertise to have a unique or custom web site designed.
On the other hand a custom website offers its own advantages. Firstly, having a website customized according to your business goals representing the idea behind the origin of the business or the purpose of its existence creates a brand image for your business. People can easily relate your business and can understand the products and services better.
Every business has unique work environments, etc by customizing your web design you can incorporate your business specific images, or texts in the website and this will leave a lasting impression on the visitors and people can easily remember your business by associating it with your line of business.
Customization of website might cost you a little more than the predesigned themes readily available in the market, but it surely offers excellent returns on your investment. It creates a brand image, and brand awareness and most importantly helps people return to your site easily, by associating your site to a particular business.