Logo designing has become a vital part when it comes to starting a business or a website. They represent your product or company and gives a clear picture of what you manufacture, create or innovate in a single piece of graphic which happens to speak your brand’s language.
Coca-Cola probably the most valuable brands of all times has the most instantly recognizable logo of all. We don’t even need to read the letters in it, we recognize it as soon as we see it. If you were ever asked by any of your friends pointing towards the coke logo…you will be like “What the heck? Its Coca-Cola dude.”, and I am pretty sure about the fact that you wouldn’t have to read a single character of it.
This is what logos are all about, the logos of IBM, Microsoft, McDonald’s, Nike, Starbucks, Volkswagen and millions more are just an example of what value logos can bring to your brand. People instantly respond to when asked about them with the blink of an eye (I’m not counting on the people who did not know about that particular brand).
Enough of talking about the history and information some of you already know about, let’s take this blog to the business end.
In a world which is driven by internet where everybody wants a website (or should I say, everybody needs to have a website), the demand for top world class logos are on a very high rise.
Here are few simple tips that could well and truly make your logo stand out and add value to your brand for years to come:
1. First thing first, keep the logo simple which conveys the message.
Simple logos are easy to memorize and understand.
2. Do not overdraw the elements in your logo.
An effective logo always features one unique element without having glitters, light bulbs and fireworks which is good enough to be dictated as a logo.
3. The logo must not come with an expiry date
Yeah it is hard to create a logo with enough longevity in a world where creativity has no limits and is on the rise ever since internet started because we designers have kept on improvising it as the time went by, but Coca-Cola has managed to do it since 1885.
4. Use it anywhere.
The logo should be effective and view-able anywhere whether printed in colors or gray-scales, viewed as a 32px square icon or a large billboard, on a paper or any other surface. It should be clearly visible and represent the brand.
5. Choose the typography wisely.
Typography is obviously the center point of attraction and representations. It defines your brand, for example if you are going to create a website for kids, you should be choosing a comic styled or childish font whereas working with a corporate website would require a logo with a simple typeface which is not at all fashionable.
6. Colors do reflect your brand.
The most important of all is choosing the right color(s) for your logo, you must be pretty colorful careful about the selection. They are very useful when it comes to bringing the nuance to the brand.
To wrap it up I’ll make things easy for you. Be very careful while choosing the colors based on their meanings.
Blue - the color of internet represents professionalism, sincerity, calm, success, loyalty, peace, trust
Red - power, passion, aggression
Green - natural, freshness, growth
Orange - innovation, energy, healthy
Yellow - friendly, warmth, freshness
Pink - fun, love, flirty
White - purity, simplicity, cleanliness.
Happy designing folks.
If you’re not a designer and looking for guy who can craft the logo for your business or blog, you can contact our Website design company in delhi.